State Sen. Kelda Roys may have just dropped the most unhinged ad of the 2026 election cycle.
The 30-second spot, charmingly titled “Kill Us,” opens with Roys nearly being struck by an out-of-control ambulance while telling viewers that “Republicans like Trump broke” America’s health care system “so that health insurance companies could profit more.”
“It’s almost like they’re trying to kill is,” she says as the ambulance swerves out of her way.
The spot then cuts to supporters outlining how Roys will fix this broken system and, presumably, save them all from certain death.
“Kelda will cap drug costs,” says one man.
“Protect abortion rights,” says a woman.
“And invest in mental health,” says another.
One hopes that Roys will make a personal investment in mental health if she truly believes Republicans are trying to kill people so that health insurance companies will profit…off of all the dead people who no longer have any need for health insurance.
This ad is on its face hilarious and instantly reveals Roys as a fundamentally unserious person and candidate, but it also feeds into the political left’s deadly serious assassination culture. In December 2024, United Health Care CEO Brian Thompson was ambushed and brutally murdered in New York City by a psychotic leftist who believed that Thompson’s health insurance company literally was killing people.
Luigi Mangione justified his horrific crime through the exact same rationale that Roys espouses in her new ad–that health insurance companies are killing people. Heck, every one of President Trump’s three would-be assassins justified their actions in the same way: Trump is killing people and must be stopped.
Viewed through the lens of very recent and very disturbing left-wing violence and attempted violence, Roys’ ad is a deeply paranoid, thoroughly awful appeal to the darkest impulses of an increasingly unhinged voter base and should be universally condemned.
Provided, of course, that viewers are able to stop laughing at how unbelievably cringe Kelda Roys is.
