Republican gubernatorial candidate Tom Tiffany released a new statewide television and digital ad Wednesday, “Breakfast with the Tiffanys,” promoting proposals to lower costs for Wisconsin families.
The 30-second spot opens at the breakfast table and highlights four priorities: ending what the campaign calls a long-running property tax increase, requiring price transparency in healthcare, preventing large financial institutions from buying single-family homes, and auditing state government operations.
Tiffany’s campaign said the ad is part of a broader effort to focus on kitchen-table issues affecting working families statewide and takes aim at the 400-year property tax increase by Governor Evers. The healthcare transparency measure would require providers to disclose prices upfront, a step supporters say would introduce competition and lower costs. The ad also calls for restrictions on Wall Street firms buying residential properties to preserve homeownership opportunities for individual families rather than institutional investors. Finally, the spot promises government audits to identify waste and redirect savings to taxpayers.
Tiffany has made lowering the cost of living a central theme of his campaign, often contrasting his approach with years of higher taxes and spending under Gov. Tony Evers. The new ad sharpens that message by presenting specific policy steps instead of broad attacks.
The spot is airing across broadcast, cable and digital platforms as part of Tiffany’s early advertising push in the Republican primary and general election cycle.
